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Torreville Productions

CO-founder

  • Defined, initiated, and led the Torreville App project including software development, content creation and visual assets

  • Managed all aspects of the project from inception to launch

  • Led market research, content strategy, UX strategy and visual design for the Torreville app

  • Led app development team for the Torreville social media app

  • Managed store launches and social media campaigns


Fresh Ink Marketing

Account Director

  • Led creative and digital teams to execute on client objectives through strategic planning, consistent communication and analytics reporting

  • Managed the digital team to deliver YouTube optimization and best practices marketing efforts

  • Documented and developed process improvements to all internal processes

  • Developed budget recommendations, goals, measurements and training requirements necessary to provide both quality and profitable service to client


J. Walter Thompson

Business Director

  • Managed the portfolio of all digital projects non-governmental for Dallas clients such as United States Virgin Islands and Illinois Office of Tourism.

  • Created processes to share best practices and training for new Project Managers

  • Cultivated key relationships as the client contact for projects

  • Led development and reporting for all shopper analytics

  • Built analytics requirements and developed dashboards for multiple clients


Luxus Worldwide

Managing Director

  • Defined, initiated, and led marketing projects including software development, marketing campaign implementation, asset creation and video production

  • Instituted and led account planning for Nokia, Oracle, Boston’s Restaurant and Whole Foods

  • Constructed and implemented project cost tracking to include in-house resources and vendor costs

  • Increased project profitability with an average of 34% profit margin on combined project value of 1.2 million in 2014

  • Led client pitches working directly with creative and technical teams

  • Produced and presented weekly project status reports and financial analysis to steering groups

  • Researched, designed and implemented process improvement focused on vendor relationships

  • Cultivated key relationships as the client contact for projects