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Torreville Productions

CO-founder

  • Lead all aspects of development, strategy, marketing, event planning and successful execution of Inkers Con: an annual live and digital conference

  • Generated over 600 attendees the first year; Increased sales by 40% the second year; 98% of attendees would invest in the conference again

  • Design, execute and monitor all cross-functional marketing and sales strategies including drip campaigns, strategic alliances, Facebook ads, and social media content

  • Created sales website and membership site for digital conference delivery

  • Recruit, organize, schedule and motivate of hundreds of attendees and dozens of presenters

  • Create and manage budget to determine and meet objectives such as increase profitability and user satisfaction/retention

  • Negotiate with vendors, develop contracts and allocate resources

  • Develop and document policies and procedures for repeatability and scalability

  • Manage all aspects of the Torreville app project for entire project lifecycle

  • Led market research on both app stores and in private Facebook groups

  • Developed content strategy by partnering with key influencers to create buzz and virality

  • Led UX strategy and visual design for the Torreville app and created brand guidelines

  • Recruited, vetted, communicated vision to and managed the app development team

  • Created, organized, scheduled and tracked all social media strategies and campaigns

  • Designed and executed all cross-functional marketing and sales strategies

J. Walter Thompson

Business Director

  • Managed portfolios of all digital projects of diverse clients including State of IL and US Marine Corps

  • Cultivated relationships, defined client goals, developed and presented strategies and RFPs

  • Worked to forecast needs and increase our scope of work for each client, leading to 30% sales increase year over year

  • Led a cross-functional team of project managers, creative professionals, and technical team members to create digital solutions such as website creation, database management, ad placements, online analytics dashboards and custom software solutions

  • Reported to C-level executives on all digital projects with proposed plans to mitigate any risk

  • Defined, documented, and trained team to ensure excellence in the experience and results for clients

  • Developed process for key reporting statistics, created benchmarks for each client, tracked and measured results of all marketing campaigns

Luxus Worldwide

Managing Director

  • Defined, initiated, and led marketing projects including software development, marketing campaign

  • Instituted and led account planning for Nokia, Oracle, Boston’s Restaurant and Whole Foods

  • Defined, initiated, and led marketing projects including software development, marketing campaign implementation, asset creation and video production

  • Constructed and implemented project cost tracking to include in-house resources and vendor costs

  • Increased project profitability, reaching an average 34% profit margin on combined project value of $1.2 million in 2014

  • Oversaw client pitches, working directly with creative and technical teams